Ivy Clinic
Brand | Conversion copywriting | Tone of Voice | Blogs
Years back, I got the ick writing website copy for a pair of plastic surgeons who saw women as a collection of flaws to be corrected. Working with the remarkable (and very real) women at Ivy Clinic felt like my shot at redemption. KP
Ivy Clinic exists to make people feel good in the skin they’re in. While the business takes non-surgical aesthetics very seriously, the women who run it take themselves lightly, and wanted a sassy tone of voice to match.
As well as a complete brand makeover, my ongoing relationship with Ivy Clinic includes writing across the website, eDMs, blog, collateral and the Clinic itself.
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Team effort
Killer Poet collabed with the talented designer Emma Rogan and web developer Piri Tukere.
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Client love
“Working with Kate was a godsend. It was a seamless, easy and productive relationship. Her copy brought our website to life, helped create our unique treatment menu, and pushed us higher in the google ranks through topical blogs. The Ivy Clinic brand would not be as strong as it is without our language.” Ebony Hornibrook
