Tronque

Brand Strategy | Copywriting | Tone of Voice | Naming

I wanted to tell the Tronque story, because it struck a chord with me. This woman-led, NZ owned brand was born out of the health struggles of its founder, Tanne Snowden, and stands ‘against neck-down neglect’ with plant-based skincare that does what it says it will. KP

Tronque is clean, everyday luxe skincare formulated specifically for the body, from non-toxic, minimally processed, organic and native NZ ingredients. As well as the brand strategy and ownable positioning ‘Clean, face-worthy skincare for everywhere on every body’, I developed Tronque’s strong, sexy language.

Founder Tanne’s powerful and personal story features prominently, resonating with the target customer seeking intelligent skincare with high levels of active ingredients. Language is integral to design – product nomenclature is playful and subversive. Packaging copy creates an intimate unboxing experience.

Tronque is sold in the highly competitive environment of high-end department stores. So covetable was the brand, that even prior to launch, Tronque had ranging agreements with premium European and US retailers.