déjà

Copywriting | Tone of Voice | Type Book

déjà is a playful, waste free pet treat brand dedicated to making every dog’s square meal a more circular proposition. KP

Awarded Gold at the Best Awards in the Small Brand Identity category, the judges called déjà “A clever and cohesive small brand with consistent messaging and character. A brand with charm all the way through.”

Lab tested and poodle approved – language plays a powerful role in a brand that is visually pared back, yet makes an impact. As playful and friendly as a whole basket of puppies, its irreverence belies a more serious story – how déjà transforms and tracks food waste into wholefood, pet-a-manger treats.