The True Honey Co.

Brand Strategy | Copywriting | Tone of Voice | Social | B2B

The True Honey Co. launched with a mission – to bring truth and transparency to the world of ultra-premium Mānuka honey. That sounded right up my alley. KP

The True Honey Co. philosophy is to look after everyone from hive to home, with ethical, premium Mānuka honey. To help them prove this commitment, I developed foundational messages built on business truths that bring honesty to a category rife with cliché and consumer mistrust.

Starting from $70 up to a stratospheric $3000, how could we make the ultra premium feel warm and accessible? With gentle wit and loads of honest storytelling – and there was a lot to tell. Playing off illustrator Christopher DeLorenzo’s hand drawn illustrations, the irreverent tone of voice connects the brand elements, from the story to packaging, advertising, partner comms, social, web and inbound marketing.